Client:
Project:
LookBookHQ came to Velocity for a new brand name and look and feel. They help users on B2B journeys, taking them on unique generated content paths based on their current readings on their journey.
We worked closely with their team and had their designer involved in the whole process from when we started the rebrand. Educated them on how to use the brand.
Next up was the, "Content Activation" ebook, this showed marketers how to really push their data and content further. On a design note this really pushed the branding forward. Later on we created a long page to educate B2B marketers on buyer enablement. A lengthy guide on how to better engage use the most out of your data to lead the right content to users.
Working on a team we developed concepts to final brand design and delivered with guidelines. I then went onto to lead design the grader and river content pieces.
Jim Harrison (Art Direction), Hendrik Hohenstein (Designer), and David Leach (Designer).
The idea is created from the journey with the path going from content to content. The content is represented by the shapes within the logo.
Pathfactory asked us to help design a self-grader to help users understand their marketing friction points better. With single or multiple-choice answers which after completion would generate a score. To help gain new customers we had a form once filled would give more in-depth meaning to their score.
