Client:

Nestle Professional

Project:

Let's Partner up for Good

About the Project

The client wanted to create a video series for Nescafé with Deborah Meaden as the lead business guru to help small businesses talk about their challenges. We engaged with a panel of business experts from Nescafé who offered their advice and explained how they operate within their business and how they contribute to helping small businesses. The three themes that were to be discussed for the series were: Business Growth, Sustainability Journey and Workplace Wellbeing. Present were a panel of leading experts, alongside the chosen businesses and an audience. Each theme had two episodes from each company, a Q&A session, and a full-length episode hosting both companies.

We helped plan the shoot and created a look and feel guide for clients to understand the final out. There was a 5-camera setup, one for each sofa. A camera that had a wide angle of the stage that could move freely looking at the stage. A camera captures at high frame rates for promotion, and then a crowd cam.

My role

I was in charge of handling and editing 2TB of raw footage.  This entailed syncing audio and video, colour-grading, audio editing, and creating the graphic overlays. Creating introduction animations, nameplates, supers and, endplate animations. I also used footage and still photography for campaign socials and a landing page hub for the entire campaign. 

The Team

Chris Bishop (Creative Director), myself as lead designer, Sam Mannering, Aimee Brookes, Elysa Bishop, and Catherine Gazy as the design team

Business Growth title card
Workplace Wellbeing title card
Sustainability Journey title card
YouTube Hero image will Deborah Meaden and all of the small business owners
Nescafe animation intro
Question card
Katya introduction
Question roundup plate
Close up of Robin Sundaram
Deborah Meaden talking to a business owner
Deborah Meaden talking
The stage setup for Business Growth
Robin talking on the mic
Crowd clapping
YouTube page for Nestle Professional

Social Media

With the episodes came video teasers we created for social media, as well as stories and carousels. All ranging from promoting the show with Deborah Meaden to showcasing some of the answers and thoughts from each episode featuring the business owners.

Social media stories created for the campaign Nestle Banner

Website Hub

While the videos were hosted on YouTube, Nestle Professional needed a way to showcase all the work on their website. With the creation of the "Let's Partner up for Good", website hub they can see all the business owners being interviewed. The page showed sections of products to words of advice as well as showcasing all episodes from the series.

Start of the home hub page for Let's Partner up for Good campaign
Experts of the home hub page for Let's Partner up for Good campaign
Episodes for the home hub page for Let's Partner up for Good campaign
Close up view of the home hub page