Client:

Savills

Project:

The Lancelot Collection

About the Project

Creating a luxury brand for a new row of houses being sold by Savills, located just down the road from Harrods. I took inspiration from the local area and environment to build a story on why these are the best houses to purchase within the area.

Working with Phill Revell, we created a brand for Savills to help sell luxury properties in the heart of London with a location close to Harrods. With this in mind, we surveyed the local architecture, gathered inspiration and found an interesting style of historic rosettes. We used this inspiration to create a modernised version as their brand mark. The project also involved a naming exercise, a website and detailed brochures to showcase the properties.

My role

Help develop the concept to then fully building the brand, creating brochures & digital assets. Then onto building a new website for the collection.

The Team

Phil Revell (Creative) and David Leach (Creative)

The Lancelot Collection logo on a dark green background
The Lancelot Collection rosette on a dark green background
The Lancelot Collection logo on a light green background
The Lancelot Collection rosette on a light green background
Animation for the website
Photograph of rosette used for inspiration for the branding
Photograph of rosette used for inspiration for the branding
The Lancelot Collection book Mockup
The Lancelot Collection Brand colours
The Lancelot Collection Website on a Laptop Mockup
Drawings of the buildings for The Lancelot Collection
Booklet mockup for The Lancelot Collection
Floorplan for The Lancelot Collection
Map of Kingston
Home page Website design for The Lancelot Collection
Floorplan page design for The Lancelot Collection
The residences design for The Lancelot Collection
Mobile phone mockups for The Lancelot Collection website